In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other truths about modern-day B2B advertising. We review how the acquiring trip is now completely fragmented as well as the way that neighborhood building can help marketing experts retake control of the discovery and also… Read More

Mark Donnigan: It's going terrific, Ben. I am so pleased to be here on your show.Ben: Definitely. We're pleased to have you on the show. Specifically given the importance and the seriousness of the topic we're going to be dealing with throughout this conversation too, which is one that I believe is actually under-discussed. One that could if not ra… Read More